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Desk research (also known as secondary research) comprises the collection of existing data and information from a variety of publicly available sources such as professional newspapers and magazines, the Internet, publications and statistics of governmental and non-governmental institutions, annual reports, market reports and (non)-commercial databases. Desk research is often carried out to gain background knowledge of a subject, a market or a potential client.
Apart from collecting the 'rough' data and information I can analyse the information for you and process it into one of the following end products or combination of them:
- bibliographies / lists of available literature
- abstracts
- rewriting of articles
- product and supplier overviews
- company profiles
- public record research
- market reports
- SWOT (Strengths-Weaknesses-Opportunities-Threats) - analyses
- PEST (Political-Economic-Social-Technological) - analysis
Obviously, all your information requests will be treated confidentially.
I have done desk research assignments in the following sectors:
- agriculture and forestry
- banking
- energy
- entertainment industry
- health care
- mining and extraction
- (online) retail
- transportation and logistics